iRadar: Add An Evernote Site Memory Button To Build Loyal Website Visitors

Saturday, November 13, 2010

Add An Evernote Site Memory Button To Build Loyal Website Visitors

Add An Evernote Site Memory Button To Build Loyal Website Visitors: "

evernote site memory One of the most well known note taking applications is Evernote. It’s a multi-platform and multi-gadget tool, available for every popular operating system (Windows, Mac, Linux, iOS, Android, etc.) and it syncs all content between all of the supported gadgets. We have discussed it a lot on MakeUseOf in the past.

One of the features of Evernote is the ability to take Web Clips, either by using a browser add-on/extension or a bookmarklet. Recently, Evernote improved this ability by launching a feature called Site Memory. But this time they have taken a different approach: instead of looking at things only from the users’ point of view, they are also looking from a website owner’s perspective.

Keeping The Memory Alive

Basically Site Memory will add a clip button to websites, so visitors can quickly clip the site content to their Evernote account and view content that they have already saved before. The site owner controls which and how much of the content should be clipped, and how it should appear on the reader’s Evernote.

As their collection grows, people will likely become loyal visitors and come back more often. They may also tell others about the cool feature that your site has.

Here’s what Evernote says about the benefit of adding the Site Memory Button to your site:

Including Site Memory on your pages allows you to form a lasting relationship with your users by giving them a simple way to remember the content that’s important to them – a personal “best of” list for your site.

Evernote provides web owners with tool to easily create Site Memory Button(s) to their sites. There are only four steps to take to finish the process:

evernote site memory

Firstly, you have to choose what kind of button you want to place on your site. You can pick one of the many available choices.
Then you decide which part of the site you want to allow your visitor to clip. Basically this step just decides which part of the HTML code is considered as “content“.
You can also decide on what name should appear on the clip, suggest a notebook to place the clip, and add your Evernote referral code if you want to.
Finally, you can copy and paste the resulting script to your site.

Self-hosted WordPress users can just skip the building process and use the WP Evernote Site Memory plugin instead. All the hard work will be done for you.

evernote button

Code-freak geeks who want to take complete control over Site Memory will want to read the complete instructions over at the Evernote site. Aside from WordPress, the site also provides instructions on customizing the button for Tumblr.

Looking At Things From Another Side

So you’ve now added the button to your site. What will your visitor actually see? How’s the view from the other side? Let’s look at how the visitors use Site Memory to their convenience.

I installed the WordPress plugin on my site, activated it, and did no customization whatsoever. Here’s what happened.

A small Site Memory button appeared at the bottom of my posts. Since I played the role of a visitor, I clicked the button.

evernote button

A new window appeared asking me to sign in to my Evernote account.

evernote button

The clipping window showed up, along with all the necessary suggestions to clip the article.

evernote site memory button

After I clicked the “Clip” button, I got the result in the next window.

evernote site memory button

Then I moved to the next article, ready to clip it to my Evernote. This time, along with the usual clipping elements, I also got a list of my clips from the site.

evernote site memory button

This list will grow along with time, and stays specific to the site. An effective way to build personal collections of interesting articles from a certain location.

03f List of Clips.jpg

Meanwhile, all of the site-specific clips will also added to your general collection in your Evernote account.

evernote site memory

The way I see it, the Site Memory button from Evernote is a great feature for both visitors – to enrich their collections, and to web owners – to improve their sites and gain loyal readers.

What do you think about the feature? Share your thoughts and opinions using the comments below.

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